How businesses are coping with covid-19

Faith Nzomo
January 10, 2020

2021, in many ways, is the year when the world will have to transition to the next normal.Life has to go on, right? Especially business. Yes, I know, many are asking.. what do I do different? Is my strategy smart enough? Allow me to be a motivational speaker for a second.One time, my husband and I were running a business, and it got to a point where it had to close down. This is a business he had worked for, day and night, and 8 years down the line,something happened and everything came crushing down. One thing that helped us get back to our feet is the realization that, yes, the business failed, but we did not fail.

Yes, your business failed last year, yes, your business did not work as you expected last year, but you did not fail. You can rise again

How you can bounce back?

I wish to share some business tips with you that can help you get back to your feet this year.

a. Explore Digital Marketing more than traditional marketing

When creating a marketing strategy for your business, you may find yourself asking why digital marketing is better than traditional form of marketing? What are the benefits? Are there any downfalls? Is it worth the money? Is it hard? Is it fast? Will it even work? Digital marketing is basically an umbrella that hosts all sorts of online marketing.These include SEO, social media marketing, content marketing, PPC (pay per click), and email marketing.

So what is the importance for digital marketing?

Firstly, it becomes absolutely possible to attract a highly targeted traffic, simply by creating a custom audience. It is not easy to achieve this using traditional media. I am not against the use of magazine, but you can put up an ad on a magazine and hope your audience will read…how many will actually a magazine and read the ad? Very few compared with online marketing. Online marketing will give you the chance to retarget. Whenever a customer comes across your ad on Facebook, Google, Instagram or any other platform, you are able to track their move and this data becomes very helpful to retarget, even in the future.

At this point, you could be asking,‘’But Faith, how much should I be looking at to achieve a productive campaign on digital marketing?’’ The impact of Covid-19 on finances is quite tangible, if anything, you and I want to save every coin we can get and get our business back on track. In other words, you want to get the most bang for your buck, right? Let us look at Facebook. Over 2.7 billion people are on Facebook. Just so you know, it is the cheapest yet quite effective advertising channel. Did you know that the average cost per click is around$1.7, now you know.

Lastly,
results are almost instant. Effective digital marketing will help you monitor and evaluate results as they happen. For instance, you will be able to tell how long a client has spent on your website, the source of your client, age, time, etc. You can always adjust your ads depending on how they are performing anytime you wish to.Therefore, digital marketing has power!

b.Consider taking up an office at a co-working space
Office space is costly, especially in centrally located areas. Many offices had to close down.With this effect, many entrepreneurs are stuck when it comes to office space. You don’t have to worry about this anymore. Co-working space offers a plug and play service to ensure that your entrepreneurial journey becomes easier than 2021.A co-working space provides quite a number of benefits in a subsidized office package cost.Some of the benefits you will not have to pay for include; Internet, power, furniture, cleaning and security and most importantly, reception services. For instance, the Mint Hub Co-working space offers the stated benefits and much more such as boardroom hours, free tea and coffee, dedicated networking opportunities and free opportunities to market online.Office packages start from daily, weekly to monthly, with short leases incorporated. Get started today.

c. Seek to get virtual assistance

Now than never, we have virtual assistants available to help with a number of roles that would otherwise have needed you to recruit. As you seek to get back on your feet, virtual assistants have proved to be cheaper than recruiting full time employees.

d.Keep hope alive with these three quotes



“I used to see a butterfly in my mind’s eye every time I heard the word transformation, but life has schooled me. Transformation isn’t a butterfly. It’s the thing before you get to be a pretty bug flying away. It’s huddling in the dark cocoon and then pushing your way out. It’s the messy work of making sense of your fortunes and misfortunes, desires and doubts, hang-ups and sorrows, so you can go on and become the person you must next become.” —Cheryl Strayed
“I believe there is hope for us all, even amid the suffering and maybe even inside the suffering. And that’s why I write fiction, probably. It’s my attempt to keep that fragile strand of radical hope, to build a fire in the darkness.” —John Green
“Sometimes when you’re in a dark place you think you’ve been buried, but you’ve actually been planted.” —Christine Caine


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